Using video to tell your story, with its ability to capture great sound and motion, is crucial to business success. Filmmaking brings your message to life in ways the “old” photo slideshow cannot. It’s a great way for potential clients and customers to see and learn more about you and your services/products.
I’m here to create bright, timely, effective video messages for you.
1. Did you know that the audio portion of a video clip is more important than the visual part? Yep, some say it’s a 60/40 ratio. I believe it’s closer to 70/30 (and I’ve been a visual storyteller all of my career). The most beautiful video piece won’t be watched if the audience can’t hear the dialogue.
2. The visual capture is important too, of course, and should be well-lit and steady. Professionally shot cinematography, in HD format outperforms the iPhone every time.
3. Time is of the essence. Less is better. Attention spans are short!!! A long video seldom is watched to the end. I suggest 1-2 minutes max for your piece. That means a concise, well-prepared script is essential, followed by great video/audio capture and finished with a tight edit.
I’m also a HYBRID PHOTOGRAPHER, creating energetic and informative videos by blending still photographs + video + audio + graphics into marketing messages that clients can share across all new media portals. This cool new blend of imagery puts you in the driver’s seat as well.